Vitaminwater, Local Designers Make a Splash at the Granada

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On Tuesday, August 30th, the Vitaminwater Inspired Fashion Show drew a standing-room-only crowd to Dallas’ Granada Theater. Competing for a $2500 grand prize, nine local emerging designers sent looks down the runway, inspired by various Technicolor-toned flavors of the Coca-Cola brand beverage.


DFW Style Daily was front and center (at the judges’ table, in fact) for the high-energy event.


Competing designers included Salvage House, Ann Hoang, Haute DJ, Emmanuel Tobias, Coco Bourgeoisie, Barron & J, Morgan LaRochelle, STATUS by Sarah Jones, and Neil Marek. Each was assigned the task of creating two original looks, reflecting the spirit of a certain type of Vitaminwater. Clever flavor names like “Squeeze”, “Glow”, and “Go-Go” will give you an idea of the challenge at hand.


The looks were then judged by a panel of fashion experts, as well as by members of the audience.  All this, set to the tune of pop hits by local band Live 80.


Check out our gallery below for a full play-by-play, including the identity of the emerging designer who won top honors.


(All photos credit: Sylvia Elzafon for DFW Style Daily)


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