Aug31

Vitaminwater, Local Designers Make a Splash at the Granada

by Lisa Petty on Aug 31, 2011 in Events, Features, News

On Tuesday, August 30th, the Vitaminwater Inspired Fashion Show drew a standing-room-only crowd to Dallas’ Granada Theater. Competing for a $2500 grand prize, nine local emerging designers sent looks down the runway, inspired by various Technicolor-toned flavors of the Coca-Cola brand beverage.

DFW Style Daily was front and center (at the judges’ table, in fact) for the high-energy event.

Competing designers included Salvage House, Ann Hoang, Haute DJ, Emmanuel Tobias, Coco Bourgeoisie, Barron & J, Morgan LaRochelle, STATUS by Sarah Jones, and Neil Marek. Each was assigned the task of creating two original looks, reflecting the spirit of a certain type of Vitaminwater. Clever flavor names like “Squeeze”, “Glow”, and “Go-Go” will give you an idea of the challenge at hand.

The looks were then judged by a panel of fashion experts, as well as by members of the audience. All this, set to the tune of pop hits by local band Live 80.

Check out our gallery below for a full play-by-play, including the identity of the emerging designer who won top honors.

(All photos credit: Sylvia Elzafon for DFW Style Daily)

Lisa Petty

From current events reporting to celebrity interviews and television appearances, Lisa Petty’s career in journalism is varied and exciting. After contributing to publications including the Dallas Morning News, the Dallas Observer, and the San Antonio Current, Lisa shifted her focus exclusively to fashion in 2010 as Shopping Editor for NBC’s The Feast. Named one of Modern Luxury Dallas’ Fresh Faces of Fashion, Lisa is a member of Fashion Group International, and enjoys both attending and hosting stylish events in the Metroplex. With the launch of DFW Style Daily in July 2011, Lisa brings her trusted reputation in the industry to a unique new outlet for fashion news and commentary.