Buy It Now: Red Frocks for Fall from Shabby Apple

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With each new season, we see a signature color (or two) move to the forefront of fashion. Stealing the spotlight right now is bold, racy red. Snap up one of these frocks in fall’s traffic-stopping signature hue, starting at just $61. Now that’s hot.


Over the past couple of fashion seasons, shades of red have enjoyed a prolonged resurgence. Last spring, bright coral stole the show, and according to some indicators, ‘Bordeaux’ is where it’s at for fall. No offense to the subdued shade we used to call ‘burgundy’, but we prefer red in its purest, most volatile form.


Let’s hear it for a fall filled with candy apple, fire engine, and flame-toned looks. Fire it up!


In honor of the new season, and a new ‘it’ color, we’re also highlighting a new-to-us online retailer. Shabby Apple stole our hearts with its wide selection of gorgeous dresses to fit a range of body types, plus impeccable photography and a mission to help women and children in underdeveloped nations. Check out our red hot, affordable picks from Shabby Apple below.


The Anne and Andy caped collar sheath in ‘Fire Opal’, $130. As seen in Glamour magazine.

The Cayenne draped v-neck, $86. Shabby Apple co-founder CK’s top pick.

The CEO keyhole dress, $96. Designed especially for Shabby Apple by Rebekah McKinney.

The Duck Beach shirt dress in ‘Cherry Red’, $61. Comes with a red, white, and blue sash.




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