Buy It Now: Red Frocks for Fall from Shabby Apple



With each new season, we see a signature color (or two) move to the forefront of fashion. Stealing the spotlight right now is bold, racy red. Snap up one of these frocks in fall’s traffic-stopping signature hue, starting at just $61. Now that’s hot.


Over the past couple of fashion seasons, shades of red have enjoyed a prolonged resurgence. Last spring, bright coral stole the show, and according to some indicators, ‘Bordeaux’ is where it’s at for fall. No offense to the subdued shade we used to call ‘burgundy’, but we prefer red in its purest, most volatile form.


Let’s hear it for a fall filled with candy apple, fire engine, and flame-toned looks. Fire it up!


In honor of the new season, and a new ‘it’ color, we’re also highlighting a new-to-us online retailer. Shabby Apple stole our hearts with its wide selection of gorgeous dresses to fit a range of body types, plus impeccable photography and a mission to help women and children in underdeveloped nations. Check out our red hot, affordable picks from Shabby Apple below.


The Anne and Andy caped collar sheath in ‘Fire Opal’, $130. As seen in Glamour magazine.

The Cayenne draped v-neck, $86. Shabby Apple co-founder CK’s top pick.

The CEO keyhole dress, $96. Designed especially for Shabby Apple by Rebekah McKinney.

The Duck Beach shirt dress in ‘Cherry Red’, $61. Comes with a red, white, and blue sash.




Lisa Petty

From current events reporting to celebrity interviews and television appearances, Lisa Petty’s career in journalism is varied and exciting. After contributing to publications including the Dallas Morning News, the Dallas Observer, and the San Antonio Current, Lisa shifted her focus exclusively to fashion in 2010 as Shopping Editor for NBC’s The Feast. Named one of Modern Luxury Dallas’ Fresh Faces of Fashion, Lisa is a member of Fashion Group International, and enjoys both attending and hosting stylish events in the Metroplex. With the launch of DFW Style Daily in July 2011, Lisa brings her trusted reputation in the industry to a unique new outlet for fashion news and commentary.